The 2021 holiday season is already here, and (yet again) it’ll be a holiday season like no other. With the re-opening of stores, it may be tempting to set aside your eCommerce strategy until next season. But now, more than ever, eCommerce strategy for the 2021 holidays is vital.
Shoppers that became more digitally sophisticated during the pandemic are planning to continue buying online. The re-opening of physical stores will exist as one of many touchpoints in the shopper journey.
The majority of sales during the holiday 2021 season will take place online, and it’s never too early to start preparing your eCommerce store for success.
Is your eCommerce ready for the holidays?
Note: This is a preview of our Holiday 2021 Checklist. To access the full e-book you can download here.
Your eCommerce Holiday To-Do List
-Personalize the online shopping experience
-Think about the relationship between digital and physical
-Strategize social media pages to enable seamless touchpoints between social pages and your eCommerce.
-Focus on the products. Make sure shoppers can understand the product description.
Why It’s Important to Personalize the Online Shopping Experience
It’s now an expectation that the online shopping experience will allow for some level of personalization and customization.
“eCommerce personalization” refers to utilizing user data such as purchase data, preferences, and browsing experience to deliver changing and dynamic experiences.
Here’s one example of eCommerce personalization and its impact:
According to Accenture, 91% of consumers are more likely to shop with brands that offer personalized product recommendations
But, what if your eCommerce isn’t ready to implement product recommendations?
There are other personalization solutions, ranging from visual search to content. It’s important to find the personalization solution that best fits your business needs.
The Power of Personalization This Holiday Season
Ecommerce personalization is your opportunity to stand out from competitors. With the benefit of sales lift, satisfied customers, and increased time spent on websites, the effects of personalization can change your business.
And eCommerce personalization isn’t an after-thought during the 2021 holiday season. It’s the center of attention, as eCommerce retailers compete for shopper’s attention.
Still not convinced?
According to Econsultancy, 80% of companies report seeing an uplift since implementing personalization.
The benefits of personalization are clear, but that doesn’t mean it’s easy for an eCommerce retailer to create a strategy that will work this holiday season.
In the Holiday Checklist for 2021, you’ll learn:
- Common mistakes made by eCommerce companies
- Tips and tricks for personalizing your eCommerce
- Why personalization is the key to eCommerce success this holiday season
